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Work

Six projects in brand identity, social media, data storytelling and design research.

CORE poster on a lit sign in a metro station01 / 06
University of Sharjah · 2018–2019

The Sixth Wave

Brand identity for CORE, a proposed organization that teaches children and teenagers why pollinators matter. It was my graduation project.

Brand identityIllustrationWeb design
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The tall Spotify data story poster02 / 06
SCAD · 2026

Spotify’s Playlist Economy

A data story about how Spotify’s algorithm decides which artists get heard, told in two posters and a film.

Data storytellingPoster designFilm
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Spread from the economy class research magazine03 / 06
SCAD · 2026

Reimagining Economy Class

Design research into economy class seat space and what passengers need from it.

Design researchEditorial designConcept design
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Desi Tonight restaurant signage in English and Urdu04 / 06
Dubai · 2020

Desi Tonight

Brand identity, menu and mural for a Pakistani restaurant in Dubai. Its three owners come from three different cities.

Brand identityMuralMenu design
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Three winter Instagram posts for The Valley Resort, arranged around a phone05 / 06
Blue Hat · 2024–2025

The Valley Resort

Social media and newsletter revamp for a chalet resort in Riyadh. Booking periods that weren’t full in previous years sold out.

Social mediaNewsletterCampaign design
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Nine MUSE Design Awards posts arranged as an Instagram grid06 / 06
Blue Hat · 2024–2025

MASQ

Social media campaigns and newsletters for a lighting design company in Doha, Qatar. Two of the campaigns announced awards the company received.

Campaign designSocial mediaNewsletter
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