Work/06

MASQ

Social media campaigns and newsletters for MASQ, a lighting design company based in Doha, Qatar.

Campaign designSocial mediaNewsletter
ContextClient project at Blue Hat
RoleDesigner
TeamWith a social media executive
Year2024–2025
01

MUSE Design Awards campaign

MASQ won Gold at the 2024 MUSE Design Awards for its architectural lighting at the Diplomatic Club Spa in Doha, Qatar. I designed nine Instagram posts. One photo runs across two neighboring posts, so they were made to be seen together on the feed.

Nine MUSE Design Awards posts arranged as an Instagram grid
02

Dark Sky campaign

The MASQ team attended Going Dark, a workshop in Italy on dark sky lighting. The posts were made to teach the public about dark skies and to share what the team saw and learned at the workshop.

Feed posts

Dark Sky campaign feed posts

Carousel post

Carousel post on five principles for protecting dark skies

Stories with quiz questions

Dark Sky stories with quiz questions
Dark Sky stories with quiz questions
Dark Sky stories with quiz questions
Dark Sky stories with quiz questions
03

LIT Design Award campaign

MASQ’s Jupiter bollard, an outdoor light, won a 2024 LIT Design Award. The posts introduced the light and shared the award news.

LIT Design Award post introducing the Jupiter bollard
LIT Design Award post about outdoor lighting
04

Email newsletters

MASQ newsletter announcing the MUSE award, full length
MASQ Dark Sky newsletter, full length