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The Sixth Wave

Brand identity for CORE, a proposed organization that teaches children and teenagers why pollinators matter.

Brand identityIllustrationWeb design
ContextGraduation project, University of Sharjah
RoleResearch, concept, brand, posters, website and printed pieces
Year2018–2019
ToolsIllustrator, Photoshop, XD
Three CORE posters in outdoor frames against an ivy wall
Case study
The first five mass extinctions were natural. The sixth is human-made.The brief: the problem, the goal, who it is for and my roleThe process, stage by stageResearch findings and two of the personasConcept and mood boardLogo design, from sketches to the final CORE logoBrand guidelines and stationeryThe final designsThe infographic bookThe four campaign postersThe CORE websitePrinted pieces: calendar cards, seed sachets, stickers, pin buttons, a tote bag and flash cards