Work/05

The Valley Resort

Social media and newsletter revamp for a chalet resort in Riyadh.

Social mediaNewsletterCampaign design
ContextBlue Hat, Riyadh
RoleMain designer and client contact
TeamWith a social media executive
Year2024–2025
Three winter Instagram posts for The Valley Resort, arranged around a phoneWinter Instagram feed
01

The client

The Valley Resort rents out private chalets. Guests book them for the privacy, the pool and the mountain views.

ResultsBooking periods that weren’t full in previous years sold out.
PressFeatured in Time Out
02

Instagram feed design

A grid of Valley Resort photos beside a phone showing the Instagram feed
Instagram feed screenshot, first viewInstagram feed screenshot, second viewInstagram feed screenshot, third view
03

Ramadan offer ads

Each ad was made in Arabic and English, as both a post and a story. The same sunset photo of the resort was used across the whole campaign.

Ramadan special 50% off post in English
Ramadan special 50% off post in Arabic
Ramadan offer story in English
Ramadan offer story in Arabic
04

Winter posts featuring the fire pit

Man in a traditional ghutra holding a coffee cup by a fire, with Arabic text
Two friends talking by a fire pit, with Arabic text
05

Monthly email newsletters

Choose a month and scroll to read the full email.

The Valley ResortTo: subscribers

October newsletter

The Valley Resort October newsletter, full length
06

Guest review post and printed flyer

Guest review post
Printed flyer for the resort