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Reimagining Economy Class

Design research into economy class seat space and what passengers need from it.

Design researchEditorial designConcept design
ContextSDES 711 Methods of Contextual Research, SCAD
RoleResearch framework, magazine structure and visual language
TeamSyeda Yasoob, Nick Harper
and Safiya Mohammed
Year2026
Spread from the economy class research magazine
Case study
Overview: the question, the finding, the team and my roleResearch methodsWhat we foundMaking sense of the dataThe framework: move, rest and trustFuture conceptsTesting concepts with AI

The magazine

We designed the magazine so people outside the project could read the findings.

Front and back covers of the magazine
The magazine open at the “I want to rest” spread
The magazine open flat at the “I want to move” spread
Several copies of the magazine laid out, open at the framework spread